Do you show-up on time for meetings?

When volunteering for professional organizations, do you follow through on tasks?

How would your colleagues describe your work ethic?

Is this perception the brand you want for yourself?

We used to talk about the balance between personal life and work life. But realistically with technology, there are no clear boundaries. We have to figure out how to integrate our life with work – or vice versa. With more integration in these two areas, your brand is vital. The way you appear on social media and in person will either help or hurt your chances of landing that coveted opportunity.

So what to do you do?

Take stock of how you are perceived by your peers, subordinates and managers. If you have burned bridges, take action by initiating a meeting to rebuild your brand. It takes a few seconds to destroy your reputation and a few years to rebuild it. Be patient and consistent. Don’t just use words, let your actions speak for themselves. In current positions, shine so brightly in your responsibilities in order to cast a shadow on your past shortcomings.

We are all human. We have all made mistakes. A person will be willing to give you another opportunity but if you continue with the same behaviors, you have maintained and confirmed your negative personal brand. I challenge you to make a concerted effort to improve your brand.



Niv PersaudNiv Persaud, CFP®, CDFA™, CRPC®, is the Founder of Transition Planning & Guidance, LLC. Life is more than money. It’s about living the lifestyle you want and can afford. For that reason, Niv consults with clients on money, life and work. Her approach capitalizes on techniques she learned throughout her career, including as a management consultant, executive recruiter and as a financial advisor. Her services include spending plan, financial plan, divorce financial review, life strategy and professional progression. Niv actively gives back to her community through her volunteer efforts. She believes in living life to the fullest by cherishing friendships, enjoying the beauty of nature and laughing often — even at herself. Her favorite quote is by Erma Bombeck, “When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left and could say ‘I used everything you gave me’.”